Posted Yesterday on Facebook Yoga Journal was born in my living room in Berkeley in 1975, where I was one of
five yoga practitioner-teachers who gathered to create the magazine. I have
loved the magazine ever since. But I'm concerned about ads that have stimulated
both confusion and sadness in me about where the magazine is now and where it is
headed.
I am confused because I do not understand how photos of naked or half-naked
women are connected with the sale of practice products for asana, an important
part of yoga. These pictures do not teach the viewer about yoga practice or
themselves. They aren't even about the celebration of the beauty of the human
body or the beauty of the poses, which I support. These ads are just about
selling a product. This approach is something I though belonged (unfortunately)
to the larger culture, but not in Yoga Journal.
Finally, I feel sad because it seems that Yoga Journal has become just another
voice for the status quo and not for elevating us to the higher values of yoga:
spiritual integration, compassion and selfless service. My request is that Yoga
Journal doesn't run ads with photos that exploit the sexuality of young women in
order to sell products or more magazines. Thank you for your attention and
willingness to hear another point of view.
Judith Hanson Lasater
San Francisco, CA
